Visual Identity, Typography, Art Direction
Goldilox an upscale hair salon. The salon sees mostly customers with blonde hair and is named after Goldilocks, a character from the popular 19th-century fairy tale, "Goldilocks and the Three Bears".
Didot, a typeface known for its timeless elegance, was chosen as the base font for the logotype. A complementary sans serif typeface, Source Sans Pro, was chosen as the secondary font. The corporate colours, aptly named Soft Sand and Golden Girl, are derived from the warm tones of blonde hair.
*this is a self-initiated project