Visual Identity, Typography, Art Direction, Tone of Voice
Limbo is a co-working space with a focus on providing modest yet conducive work environments for businesses in their earliest stages. The brand hopes to create a space that enables budding entrepreneurs and their teams to take those first steps into the unknown. At Limbo, uncertainty is not to be avoided, but embraced and seen as a springboard towards bigger things.
A bright teal-based colour palette and a solid, sans serif typeface give the brand a modern, progressive tone. The acceptance of uncertainty, a core brand value, is also reflected in the logo — the word 'Limbo', with an off balance, teetering 'i'.
*this is a self-initiated project